15 Best Landing Page Builders
Starting something new is exciting, but let’s be honest, it’s tough.
Even if you’re not a professional designer, you can make awesome landing pages to grow your audience and business. It would help if you had a good landing page builder and a bit of creativity.
No worries about your budget! We’ve rounded up our favorite fifteen easy landing page builders on the wallet. Say goodbye to money stress and hello to your excellent landing page.
What We Look For in the Best Landing Page Builders
In selecting the top landing page builders, the focus was on key features:
- Ease of use: Creating a landing page should be straightforward. While some tools are more user-friendly than others, all on this list are relatively simple to use.
- Customization options: These builders provide numerous options to tailor your landing page to your brand. Users can easily modify fonts and colors and upload their content and images.
- Built-in analytics: Tracking data is essential for measuring success and making informed decisions for future campaigns. All listed builders come with analytics tools for this purpose.
- Email & social media marketing integrations: Good landing page builders simplify incorporating your page into various channels. This can be achieved through built-in tools or integrations with popular third-party marketing tools.
- Optimization for maximum conversion rate: The best landing page builders offer templates and tutorials to guide users in creating a landing page with a high conversion rate.
15 landing page builders to create a page with a small budget:
1. Wix
Wix is a website builder that allows you to design your landing page easily. With its user-friendly drag-and-drop editor, diverse widgets, style editing tools, and over 900 templates, Wix stands out for its creative flexibility. This makes it the best choice if you want complete control over how your landing page looks.
The free plan is robust, offering email marketing and social media tools. However, you’ll have a Wix subdomain and branding on your page. The paid plans start at ₹1274 per month, and upgrading is necessary if you want a custom domain.
Key Features:
- Design Freedom: Customize your landing page effortlessly with Wix’s intuitive editor and a wide range of templates.
- Marketing Integrations: Seamlessly connect with primary marketing tools like MailChimp, Hubspot, Facebook, and Google Ads.
- Analytics: Access valuable traffic, visitor behavior, and lead capture data through Wix Analytics. Connect with tools like Google Tag Manager for more insights.
- Video Tools: Use Wix Video Maker to create promo videos product demos, and enhance social media posts with videos.
- Pre-built Elements: Add visual and text elements to your landing page, including call-to-action buttons and contact forms. Dynamic effects keep visitors engaged.
- Free Plan: Access all integrations and analytics on the free plan, but with a Wix subdomain and branding.
- Paid Plans: Upgrade when you need a custom domain, starting at ₹1274 per month.
2.SITE123
SITE123 is a simple, free landing page builder specializing in single-page websites. It’s excellent for creating straightforward landing pages quickly. The user-friendly editor allows you to add jump links for easy navigation. You can make your page as detailed or as simple as you want.
Key Features:
- User-Friendly Editor: Easily create a landing page in just a few minutes, even if it’s your first time building one.
- Jump Links: Add links to different parts of your page for quick navigation, eliminating the need for scrolling.
- Customization: Customize color fonts and choose from pre-designed content blocks to make your page unique.
- Lead Generation: Create personalized signup forms for newsletters or other goals. Trigger custom auto-reply messages upon form submission.
- App Integrations: Access marketing and analytics tools like Hotjar and Google Analytics through SITE123’s app marketplace (available with a paid plan).
- Click-to-Call Buttons: Built-in buttons allow visitors to dial your number quickly and easily, enhancing contact convenience, especially for mobile users.
- Multilingual Pages: Design landing pages that visitors can view in their preferred language, facilitating connection with diverse communities.
- Free Plan: Easily create landing pages for free, with the option to add jump links.
- Paid Plans: Upgrade to access dedicated analytics and additional integrations starting at ₹1020 per month.
3.SquareSpace
Squarespace stands out as a top builder for creating visually stunning websites effortlessly. With over 140 professionally designed templates, Squarespace makes it easy to catch the eye and express your unique style. The Fluid Engine provides creative freedom while maintaining visual consistency, ensuring each template becomes distinctly yours.
Key Features:
- Professionally Designed Templates: Choose from over 140 templates to give your site a visually appealing look.
- Fluid Engine: Enjoy creative freedom with Squarespace’s Fluid Engine, allowing you to personalize templates while ensuring visual consistency.
- Squarespace Blueprint: Create your template by specifying your site’s function and choosing the proper structure, with Squarespace handling the rest.
- Customization: Easily rearrange and add new blocks, sections, and functionalities to maximize conversions.
- Robust Marketing Tools: Benefit from built-in marketing tools and third-party integrations, enabling you to launch newsletters and sell products from a centralized platform.
- Advanced SEO and Analytics: Built-in tools help improve your site’s visibility in search results and provide insights into your audience.
- Mobile Layout Optimization: Use Fluid Engine’s mobile view to fine-tune how your landing page appears on mobile devices, optimizing engagement without affecting the desktop view.
- Scrolling Text Blocks: Add visual interest with horizontally scrolling text blocks to highlight important information or special deals. Easily adjust speed, add fade effects, and more.
- Paid Plans: Upgrade to access dedicated analytics and additional integrations starting at ₹1274 per month.
4.WordPress.com
WordPress.com is a flexible and powerful tool for creating landing pages, offering customization through WordPress blocks. While it may be challenging for beginners, it provides robust free and paid plan features.
Key Features:
- Flexibility: WordPress.com offers flexibility and powerful features for building landing pages.
- Themes: Choose from 24 free themes, including single-page options and “coming soon” themes. Start from scratch with the Blank Canvas theme.
- Block Editor: Easily customize colors, fonts, and text using the block editor. Add call-to-action buttons, contact forms, subscription signups, banner images, and more.
- Free Plan: The free plan includes various features for launching your landing page, with options for customization.
- Paid Plan Upgrade: Upgrade to access dedicated analytics and additional integrations starting at ₹319 monthly.
- Block Patterns: Use pre-built, customizable collections of blocks to create a beautiful landing page layout quickly.
- Lead Generation: Add features like newsletter signup buttons or Mailchimp blocks to build a database of qualified leads.
- Free Page Builder Plugins: For a more intuitive experience, you can add free page builder plugins like Elementor or Beaver Builder for actual drag-and-drop functionality.
Website: https://wordpress.com/?aff=8279
5.IONOS Website Builder
IONOS Website Builder is a budget-friendly option at ₹478 per month, offering quality features without a free plan or trial. Despite the low cost, it provides an easy-to-use website builder with AI content generation tools.
Key Features:
- Affordability: Priced at just ₹478 per month, IONOS is a cost-effective choice for those on a tight budget seeking quality features.
- Ease of Use: The IONOS website builder, even for beginners, is user-friendly and includes a complete suite of design functionalities.
- No Forced Sub-Domain or Branding: Unlike other platforms, IONOS allows you to publish your page without using an IONOS sub-domain or including any branding.
- Limited-Time Offer: Save up to 80% on your IONOS Website Builder plan with a limited-time offer. Don’t miss out!
- Starter and Pro Plans: The Starter plan is the cheapest option, but the Pro plan offers a more robust design engine, in-depth analytics tools, and integrated booking features for a slight price increase.
- AI Content Generation: Utilize AI content generation tools to create an appealing, high-converting copy with just a click.
- Professional Email Integration: All IONOS plans include professional email integration to help you stay in touch with visitors and increase conversions.
- AI Image Generation: On the Pro plan and higher, IONOS offers image-generation tools to help you establish a strong brand identity.
- Dedicated Support Agent: Enjoy consistent support from the same agent familiar with your wants and needs over time.
6. Leadpages
Leadpages is a straightforward landing page builder designed for simplicity and effectiveness. The editor offers pre-designed sections and conversion-optimized templates, making creating and publishing unlimited landing pages easy.
Key Features:
- User-Friendly Editor: Leadpages provides a more straightforward editor with options for pre-designed sections and conversion-optimized templates for quick and pleasing designs.
- Unlimited Landing Pages: Create and publish as many landing pages as you need. Organize them by campaign or client.
- Widgets: Choose from various widgets, including countdown timers and videos, to enhance your landing pages with extra features.
- Detailed Analytics: Get detailed analytics to track the success of each campaign, helping you make informed decisions.
- Leadmeter Technology: Use the built-in Leadmeter tool to analyze your landing page for conversion before publishing. Receive suggestions on layout, content, calls to action, and more.
- Useful Integrations: Integrate with a wide selection of sales, marketing, and social media tools to add functionality to your landing page.
- Split Testing: Run unlimited A/B and multivariate split tests to compare different versions of your landing page and choose the one optimized for conversion.
- Lead Magnets: Attach files or links to landing pages for automatic delivery to visitors who complete a form or click a button.
- Drawback: Occasionally experiences slow loading times, which can be annoying.
- Paid Plan Upgrade: Upgrade to access dedicated analytics and additional integrations starting at ₹2974 monthly.
7. Unbounce
Unbounce may seem overwhelming initially, with numerous customization options, but it offers detailed customization for landing pages. Despite the complexity, it’s well-suited for exact brand matching. Goals categorize templates, and you can easily preview them, compare options, and benefit from pre-filled template text with tips for high-converting pages.
Key Features:
- Customization: Unbounce provides detailed customization options, allowing you to match any template perfectly to your brand.
- Template Variety: Choose from a wide range of landing page templates categorized by goals like lead generation or e-commerce. Additional options are available on ThemeForest.
- User-Friendly Interface: Browse and preview templates in the same window for easy comparison. Pre-filled template text offers tips for creating high-converting landing pages.
- Tracking and A/B Testing: Like other builders, Unbounce offers tracking, integrations, and A/B testing capabilities for practical campaign analysis.
- Two Builders: Unbounce provides both its original drag-and-drop builder and an AI-powered builder for faster landing page design with any plan.
- Smart Traffic Tool: Uses data to serve different landing page variants to visitors, optimizing conversion chances.
- AI-Powered Optimization: Unbounce’s competent builder recommends real-time improvements as you build your page.
- Dynamic Text Replacement: Change landing page copy automatically to align with the ad a visitor clicked on using the Classic Builder.
- Popup Builder: Create personalized popups to increase signups and gather more leads.
- Paid Plan: Upgrade to a paid plan starting at ₹5894 per month after the 14-day free trial.
8. Landingi
Landingi is a dedicated landing page builder offering extensive customization, integration options, and analytics with A/B testing capabilities. The templates are categorized by industry and goal, making finding the layout that maximizes conversions easy.
Key Features:
- Template Variety: Landingi provides numerous customization options, integration choices, and robust analytics with A/B testing capabilities.
- Industry and Goal-Categorized Templates: Easily find the most suitable layout by categorizing landing page templates based on industry and campaign goals.
- Form Templates: Customize form templates to your liking, and create a custom thank-you page after form submission to add a touch of branding.
- Built-in Analytics: While more straightforward, the built-in analytics are more similar to website builders. Integration options are available to extend analytics capabilities as needed.
- Free Plan: The free plan includes dozens of form templates, making it suitable for small campaigns, but it limits visits to 200.
- Custom Thank-You Pages: Promote additional items or information about future events on integrated thank-you pages.
- Unlimited Landing Pages: Build as many landing pages as you need, making it advantageous for businesses running multiple or concurrent campaigns.
- Lead-Gen Popups: Engage visitors and encourage conversions with popups triggered by scroll depth, exit intent, or time on site.
- Targeted Dynamic Content: Create landing pages that vary based on a visitor’s intent, expectations, or behavior, improving overall conversions.
- Paid Plan: Upgrade to a paid plan starting at ₹3903 per month when you anticipate an increase in traffic after the free trial.
9.InstaPage
Instapage provides a streamlined experience for publishing landing pages. You start by choosing a template for high conversion rates based on your use case. The publishing process is straightforward, allowing you to connect a custom domain or publish directly to WordPress or Drupal.
Key Features:
- Template Selection: Choose templates categorized by use case for high conversion rates and edit them to your liking.
- Direct Publishing: Easily publish your landing page directly to WordPress or Drupal or connect a custom domain, streamlining the publishing process.
- Multi-Step Forms: Instapage allows you to add multi-step forms, capturing vital information on a concise landing page for a successful campaign.
- Analytics and Testing: Built-in analytics, split testing, and heatmap tools help you understand what’s working and optimize your page design for better results.
- Widgets Library: Enhance engagement by using widgets to add videos, timers, and more to your landing page.
- Custom Content Blocks: Utilize Instablocks to create a library of reusable content blocks for testimonials, calls-to-action, or any elements you want to reuse.
- Design Collaboration: Multiple team members can collaborate, review, edit, and comment on landing pages and marketing campaigns before launch.
- Paid Plan: Upgrade after the 14-day free trial to a paid plan starting at ₹5416 per month.
Website: https://instapage.com/
10.ConvertKit
ConvertKit, known for its email marketing platform, is also a top landing page builder ideal for creators looking to monetize their passion without needing a website.
Key Features:
- Beautifully Designed Templates: Choose from templates tailored for various use cases, such as products, ebooks, podcasts, videos, and more.
- Custom Domains: Personalize your landing page with custom domains or use free ck. page domains if you don’t have your own.
- Free Unsplash Photos: Access a collection of beautiful, free-to-use photos from Unsplash to enhance your landing page.
- Dynamic Forms: Gather information from subscribers using active forms, capturing tags and custom fields.
- Mobile Responsiveness: Ensure your landing pages look great on all devices with fully mobile-responsive designs.
- Thank You Pages: Encourage subscribers to take the next step with customizable thank-you pages.
- Customizable Emails: Craft personalized incentive and confirmation emails to offer lead magnets and engage your audience.
- Price Plan: If you have a maximum of a thousand contacts, the email marketing tool will cost $29 monthly. But when you scale operations and need more than 50,000 subscribers, you’ll pay at least $379 monthly or $519 for enterprise-grade features.
Website: https://convertkit.com/
11. Carrd
The carrd goes beyond just a free landing page builder; it’s a powerful platform for creating simple and responsive websites, allowing you to set up single-page sites for various purposes in minutes.
Key Features:
- Wide Range of Templates: Card provides over 100 templates to help you quickly start your single-page website.
- No Account Required Until Publish: You can explore and start building your site without creating an account until you’re ready to publish.
- Straightforward Editor: The editor allows you to easily add text, images, videos, forms, links, and containers. It also provides controls for fixed headers and footers.
- Responsive Design: Blocks adjust automatically for mobile devices, and a responsive mode allows for easy mobile preview.
- Free Plan: The free plan allows you to build up to 3 sites with Card branding and a “.carrd.co” URL.
- Integrations on Pro Plans: Pro plans offer integrations such as Google Analytics and ConvertKit.
- Fast and Flexible: A card is a quick and flexible option for launching new products or services without investing much time or money in an entire website.
- Paid Plan: Pro Lite ($9/yr), Pro Standard ($19/yr), Pro Plus ($49/yr)
Website:https://carrd.co/
12. Umso
Umso is a strong option for startups needing to launch a website or landing page quickly. The platform offers a step-by-step questionnaire for efficient page creation, presenting trendy pre-made landing pages for you.
Key Features:
- Step-by-Step Questionnaire: Umso guides you through a questionnaire to create a page that suits your needs.
- Pre-Made Landing Pages: Trendy pre-made landing pages are available, providing flexibility to make designs stand out while ensuring they look great on tablets and mobile devices.
- Limited but Sufficient Templates: Although the number of templates is limited, they offer enough flexibility for unique designs.
- SEO Options: Edit the meta title and description for improved search engine optimization.
- Built-in Lead Generation: Umso includes built-in lead generation features to help you collect leads.
- Third-Party Scripts: Easily add third-party scripts like Facebook pixels and Google Analytics.
- Custom Code Support: For those who want to customize their site with HTML, Umso allows adding custom code.
- Collaboration: Add team members to collaborate on your landing page design.
- Price Plan: Umso’s $25 monthly plan covers all your professional website needs.
Website: https://www.umso.com/
13.GoogleSites
Although not technically a landing page builder, Google Sites is an excellent tool for creating simple lead-capture pages, especially for those on a budget.
Key Features:
- Ease of Use: Creating a lead-generation page with Google Sites is quick and straightforward, allowing users to set up a page within minutes.
- Integration with Google Forms: Users can create a form separately using Google Forms and seamlessly integrate it into their Google Sites page. The editor allows for easy dragging and adjusting of content blocks to customize the layout.
- Integration with Google Products: Being tightly integrated with other Google products, users can embed YouTube videos, calendars, maps, and more into their landing pages.
- Custom Domains: Google Sites offers the ability to use custom domains for a more personalized touch.
- Ready-Made Templates: Templates are available to jumpstart the page creation process.
- Zapier Integrations: Integration with Zapier enables additional functionalities and connections with other apps and platforms.
- Price Plan: You can create, host, and manage Google Sites for free using a Google or Gmail account without any web hosting fees. If you use Google Sites with Google Apps, the cost is included in the user license fee, approximately $60 per user per year.
Website: https://workspace.google.com/intl/en_in/products/sites/
14. Grapedrop
Grapedrop could be the hidden gem you’ve been looking for if you enjoy fine-tuning every design aspect.
Key Features:
- Drag-and-Drop Builder: Grapedrop offers a user-friendly drag-and-drop landing page builder for easy customization.
- Custom Code Blocks: Users have the flexibility to incorporate custom code blocks for advanced customization.
- Integration with Google Fonts: The platform is integrated with Google Fonts, providing users with an extensive selection of fonts to enhance the design.
- Responsive Designs: Grapedrop ensures that all landing pages have responsive designs, optimizing them for various devices.
- Highly Customizable: The editor provides extensive customization options, allowing users to tweak spacing, CSS transitions, and more.
- CSS Control: Users can add custom CSS to elements, providing granular control over the design.
- Price Plan: Upgrade to a paid plan starting at $4.90 monthly after the 7-day free trial.
Website: https://grapedrop.com/
15.ReadyMag
ReadyMag is a free website builder ideal for creative individuals seeking complete design freedom. With its drag-and-drop feature, users can easily place elements anywhere on the page, providing precise control over the layout. The builder allows separate designs for mobile and desktop views, offering customization options for each.
Key Features:
- Drag-and-Drop Builder: Easy-to-use interface for arranging elements.
- Mobile Design: Customize your landing page separately for mobile and desktop.
- Unsplash Integration: Access stock photos quickly for your pages.
- Popups: Add interactive popups to enhance user engagement.
- Highly Customizable: Tailor the design to match your unique brand.
- Hotspots: Include additional context with interactive hotspots.
- Pros: Great for online business starters.
- Pricing Plan: For small or medium businesses and freelancers, ReadyMag’s pricing is $36 per month billed yearly or $40 monthly, offering unlimited published websites, five websites with custom domains, and accommodating five collaborators.
Website: https://readymag.com/
Tips for spotting great landing page creators (free or paid)
If you’re looking for a good landing page creator, consider these tips:
- Ease of Use: A remarkable landing page tool should be easy to use with no steep learning curve. Look for ones that offer free templates to help you create a stylish page quickly. If it takes too long to figure out, consider trying another tool.
- Design Flexibility: The best landing page creators allow you to have control over your designs. They should offer various features for quickly adding videos, images, and text without requiring any coding knowledge. Your goal is to create a landing page that reflects your brand.
- Integration with Your Tools: Check if the landing page creator integrates with your existing tools, especially your email marketing platform. This allows you to deliver lead magnets and build your email list smoothly. If it has integrations, it might be the right choice.
- Mobile Responsiveness: Ensure your landing pages look good and work well on all devices, including mobile phones. With more than half of web traffic from mobile devices, your landing pages must be responsive to different screen sizes.
- Performance Insights: A good landing page builder should integrate with Google Analytics or provide analytics tools. This allows you to gather and analyze your landing pages’ performance data. Understanding these metrics helps you identify areas for improvement and increase your conversion rate over time.
Conclusion
The ideal landing page builder is essential for an effective online presence. The featured list of fifteen builders caters to diverse needs, offering user-friendly options, specialized tools, and budget-friendly choices. Key considerations include ease of use, design flexibility, integration capabilities, mobile responsiveness, and built-in analytics.
Whether opting for Wix, ConvertKit, Umso, Google Sites, or others, the goal is to find a platform aligning with business goals, enabling impactful landing pages without unnecessary complexity. The right builder empowers effective brand showcase, lead capture, and performance analysis for continual improvement.
