Highest Package
Placement Rate
Average Package
Average Salary Hike
Our A-Z digital marketing curriculum goes beyond execution. We’ll show you how to strategize like a pro, with practical experience to back it up.
Here’s a glimpse of what you’ll learn:
In-Person Learning Hours
Live Brand Projects
Months Internship
There’s so Much More to Know in Our Brochure
1. Foundation
Learn the fundamentals, customer focus, and design skills needed to thrive in digital marketing.
2. Setting up a Website
Master the art of setting up good-looking websites and landing pages using WordPress.
3. Content Strategy
Learn how to plan effective online campaigns to attract potential customers.
4. Organic Social
Level up your digital engagement skills by learning these topics.
5. Paid Ads
Dominate paid advertising across all major platforms: Meta, LinkedIn, YouTube and more!
6. Media Planning & Buying
From strategy to execution, learn how to craft the best digital marketing campaigns with this module.
1. Organic Search
Learn organic search techniques, from SEO basics to YouTube and app optimization.
2. Paid Ads Advance
Take your knowledge of paid ads to the next level.
3. Reporting & Data Visualisation
Learn reporting, data visualization techniques, and Lookerstudio.
4. E-commerce Organic
Learn all about organic e-commerce growth through management, Shopify platform building & WooCommerce.
5. ORM
In Collaboration with
Learn brand reputation management and all the tips needed to navigate tricky PR situations.
6. Lead Generation & Nurturing
Co-Designed and Co-certified by 
Learn how to turn website visitors into loyal customers.
7. Analytics
Uncover customer insights and drive growth with advanced analytics, retention strategies, and multilingual marketing.
8. Brand Planning & Strategy
Learn how to craft a brand’s identity and navigate the marketing landscape.
9. AI in Marketing
Explore how Generative AI and tools like ChatGPT can revolutionize your marketing strategy.
10. Creative Marketing
Co-Designed and Co-certified by
Learn how to craft captivating content across video, podcasts, and social media.
11. Business Skills
Learn everything there is to know about the business side of digital marketing.
Being a digital marketer means interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during IIDE’s online digital marketing course.
IIDE’s alumni circle includes strategists from globally recognised brands/agencies, entrepreneurs & digital marketing leaders.
Top 3 reasons why you should choose to do a Digital Marketing Course from MICA?
Successfully finish every module to attain Advanced Certificate in Digital Marketing from MICA
Gain practical experience by tackling real-world menternships from leading brands
Projects to choose from
Find upGrad alumni profiles and know more about their career path, specialisation and more
7 Years of Experience
Fresher
1 Years of Experience
Access the various career development support services offered by mastercoach to help you achieve your professional goals.
During Program
"MasterCoach has been a game-changer for my personal and professional growth. The coaches are incredibly insightful and helped me navigate challenges with confidence. I now feel more empowered to make decisions and lead my team effectively. The tailored sessions made all the difference!"
"I was struggling with time management and stress at work, but after working with MasterCoach, I’ve found balance. The practical strategies and actionable advice have transformed how I approach my day. Highly recommend to anyone seeking clarity and direction!"
"The coaches at MasterCoach understand the value of personal development. They not only helped me overcome mental blocks but also guided me in becoming a more effective coach myself. Their expertise is unmatched, and the results are visible in my everyday life."
"MasterCoach helped me redefine my business goals and align them with my personal values. Their support has been invaluable in creating a clear roadmap for success. I am now more focused, confident, and driven than ever before. The investment was well worth it!"
Resume Preparation
Soft Skills Training
Aptitude Training
Practice Mockup
For 20% discount on our course , share us your contact details . Our career counselor will contact you with the complete details.
There are many reasons why our Advanced Digital marketing online course is one of the best options out there, some of them being:
A- Instead of focusing on just one narrow topic, it covers everything that you need to know about digital marketing in depth.
B- The curriculum is very well designed and curated by our experts which have an experience history of more than 10 years in this industry.
C- Even though it is an advanced course, it can be taken up by anyone be it a beginner or a working professional. The course material is easy to understand and apply.
D- Our extensive team of experts enables us to designate a highly qualified mentor for each student, hence personalising the learning experience as much as possible.
E- Adding to the top-class training program, we reward you with 15+ certificates by Mastercoach, Facebook, Google and Hubspot.
F- In order to bring you the best education possible, we have various new age tools that we incorporate in our program, like live projects and campaigns, case studies and more.
G- Finally, an important key to success is tapping the right opportunities. To help with that, we have a dedicated team to help with 100% placement assistance.
The eligibility criteria for this online digital marketing course is very basic. Anyone with a Bachelor’s degree qualification can enroll for this course with us. There is no other degree, certification or work experience required for application.
Given that our syllabus is so intricately crafted to teach you everything there is to know about digital marketing, it covers a lot of topics extensively. To name a few,
Given the shocking rate at which everything (including marketing) is moving online, it’s a wise decision to have a digital marketing course under your belt. The field has attractive scope for professional growth and a lot of benefits which make it one of the most competitive industries of 2020 and the coming years.
One of the best advantages you have with our Advanced Digital Marketing course is that you don’t need to be well-versed in this field or have any prerequisite knowledge before joining. The curriculum is designed in such a way that anyone with a Bachelor’s degree can take it up and complete it successfully.
Apart from the usual program, we offer four specializations as part of the course. These are:
We have over 45 case studies and live projects co-designed with industry experts and digital marketing leaders. These help in providing a hands-on experience to supplement all the theoretical knowledge that’s part of the course syllabus.
We have partnered with a lot of esteemed organizations to provide you with 15+ digital marketing certifications upon completion of this online course. These are:
The course is typically for 16 weeks, but can be completed according to your convenience. The online lecture tutorials can be taken anytime anywhere, on your phone or laptop/computer. Also, upon enrolling you’re eligible to have lifetime access to the content and resources.
Yes, it is a 100% online based course. The online lecture tutorials can be taken anytime anywhere, on your phone or laptop/computer.
This program has been developed by understanding the hiring challenges and skill gaps faced in the Digital Marketing Industry in India. Apart from the exciting internship opportunities filtered by us, we also also pride ourselves in having 100% placement assistance for our students. We send a detailed performance report of our students to our group of industry partners. Based on that, they assess the most suitable candidates and extend job opportunities to them.
The fee varies for the course according to the specifics you are looking for. You can contact us via our contact form or call us on +91-7380406988 to discuss the details with our team.
With the 0% EMI offer, you can pay for the course in installments, with no extra charge. Once you fill out the application form for the course, the admissions counselor will get in touch with you and help you with the course details. The counselor will also guide you with the EMI options available.
Please find below the detailed steps to be followed as a part of the admission process
Bachelor's degree
Apply by filling a simple application form
Candidates will be shortlisted based on the application submitted
An offer letter will be rolled out to select few candidates. Secure your seat by paying the admission fee.
You can choose up to 5 specializations. Choosing one specialization is mandatory and is part of the base programme experience.
Refund Policy:
1. You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the “My Application” section under your profile. You can request your Admissions Counsellor to help you in applying and withdrawing for a refund by sending them an email with reasons listed. There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
2. Student must pay the full fee within seven (7) days of payment of the deposit amount or Batch Start Date, whichever is earlier; otherwise, the admission letter will be rescinded.
3. Request for refund as per point no. 1 of the refund policy must be sent via email in the prescribed refund request form. The refund will be processed within 30 working days of submitting the duly signed refund form, after being duly approved by the Academic Committee.
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