Highest Package
Placement Rate
Average Package
Average Salary Hike
The program prepares you for several Digital Marketing roles
In-Person Learning Hours
Live Brand Projects
Months Internship
Discover Even More in Our Detailed Brochure
Advanced Marketing Principles & Digital Strategies
Comprehensive analysis of marketing principles and advanced digital marketing strategies across channels.
Website Creation & Optimization with WordPress
Practical approach to designing, optimizing, and managing websites using WordPress.
Comprehensive SEO Strategies
In-depth exploration of On-page, Off-page, and Technical SEO for high-performance websites.
Local SEO for Business Growth
Strategies for optimizing local businesses for search visibility and rankings.
SEO Implementation & Analysis
Practical implementation of SEO strategies with real-time case studies and optimization techniques.
Content Marketing & Strategy Development
Advanced content strategies to create, distribute, and measure impactful content for digital marketing.
Mastering Blogging for Business
Strategic approaches to blogging for building an audience, improving SEO, and driving conversions.
Advanced SEO Techniques & Mobile Optimization
Deep dive into mobile-first indexing, structured data, and advanced strategies for search engine ranking improvement.
Business Graphic Design Principles
Advanced graphic design concepts and techniques for marketing materials, business logos, and branding.
Canva Mastery for Digital Marketing
In-depth lessons on creating engaging business graphics using Canva for digital marketing campaigns.
Photoshop for Professional Design
Practical sessions on using Adobe Photoshop to create advanced digital designs for marketing.
Lead Generation Mastery
Advanced techniques in lead capture, nurturing, and qualification for better conversions and sales growth.
Social Media Marketing Strategy & Campaign Management
Comprehensive social media strategies, campaign design, and analytics for optimizing performance.
Social Media Optimization & Growth
Advanced optimization techniques for business social media profiles on all major platforms (Facebook, LinkedIn, Instagram, etc.).
Mastering Paid Advertising Campaigns
Hands-on campaign creation and optimization for Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
Targeted Advertising on Quora & Reddit
Practical approaches to leveraging Quora and Reddit for driving traffic and sales through paid campaigns.
Social Media Advertising (Meta, Instagram, Twitter, LinkedIn)
Advanced strategies for creating high-performing paid social campaigns on various platforms with real-time optimization.
Conversion Rate Optimization (CRO)
Techniques and case studies for improving website and ad campaign conversions.
Email Marketing Advanced Techniques
Design, segmentation, automation, and A/B testing to create high-converting email campaigns.
Content Creation, Blogging & Storytelling
Practical content writing and blogging techniques for attracting, engaging, and converting an audience.
Google Analytics for Performance Measurement
Advanced usage of Google Analytics and other tools for tracking campaign performance and optimizing ROI.
Salesforce Cloud Marketing Automation
Deep dive into Salesforce Marketing Cloud for managing automation, customer journeys, and lead nurturing.
Automating Video Marketing for Engagement
Implementing video marketing strategies with automation tools to scale your video content efforts.
Advanced Lead Generation Techniques
Mastering funnels, lead magnets, and multi-channel nurturing for consistent lead generation.
Re-marketing & Retargeting Ads
Hands-on approaches for implementing remarketing strategies using Google Ads, social media, and display networks.
AI-Powered SEO Strategies
Integrating AI-driven keyword research, content optimization, and advanced voice search strategies for SEO.
Building & Managing AI Chatbots
Practical lessons on designing and managing AI chatbots for customer engagement and service.
Dynamic Content Generation with AI
Using AI to generate personalized content for emails, landing pages, and paid ads.
AI in Social Media Marketing
Utilizing AI tools for social listening, automated content curation, and campaign scheduling.
AI-Powered Video Content Creation
Leveraging AI tools for automating video production and optimizing video content for digital marketing.
Mobile Marketing & App Promotion
Advanced strategies for mobile marketing, location-based marketing, and app promotions with AI integration.
E-commerce Marketing & Optimization
Real-world strategies for optimizing e-commerce platforms (Shopify, WooCommerce, Magento) for sales conversions.
Sales Funnel & Conversion Optimization
Implementing advanced techniques to optimize every stage of the sales funnel, driving higher conversions and sales.
Affiliate Marketing Advanced Strategies
Setting up and managing high-performance affiliate programs to drive consistent revenue generation.
AI-Driven PPC Campaign Optimization
Using AI for optimizing paid campaigns, automated bidding strategies, and budget management in Google Ads and other platforms.
Project Management for Digital Marketers
Practical project management using tools like Trello, Asana, and Jira, with a focus on digital marketing campaign management.
Creative Content Production & Branding
Developing advanced video and graphic content, using tools like Adobe Premiere Pro, Canva, and Photoshop.
Salesforce Cloud Marketing Implementation
Real-world practical lessons on using Salesforce Marketing Cloud for advanced customer relationship management and marketing automation.
Mobile Marketing Strategies
Hands-on strategies for promoting mobile apps, using SMS marketing, and leveraging location-based marketing.
Effective Video Advertising Strategies
Advanced strategies for creating impactful video ads and campaigns using YouTube, Facebook, and Instagram Ads.
Google Display Network & Re-marketing Ads
Real-time case studies and strategies for targeting audiences through Google’s Display Network and remarketing.
Advanced Marketing Analytics & Reporting
Using advanced tools to create performance reports, analyze KPIs, and optimize marketing campaigns.
Marketing Automation with AI Tools
Implementing AI-powered tools like HubSpot, Marketo, and Salesforce for end-to-end marketing automation.
Managing Digital Marketing Agencies
Practical lessons on how to launch and run a successful digital marketing agency or freelance business.
Client Relationship Management
Advanced techniques for managing clients, building trust, and driving long-term business relationships.
B2B Marketing Strategies
Tailoring digital marketing strategies for B2B businesses, focusing on lead generation, sales funnels, and client relationships.
Affiliate Program Management
Setting up, optimizing, and tracking successful affiliate marketing programs for higher revenue generation.
Artificial Intelligence in Marketing
Understanding how AI is revolutionizing digital marketing, from content creation to data analysis.
Chatbot Development & Management
Creating AI-driven chatbots to improve customer interaction, service, and lead generation.
AI-Based Copywriting Tools
Utilizing AI tools like Jasper and Writesonic for high-quality content generation.
Voice Search Optimization & AI
Optimizing content and campaigns for voice search using AI-powered tools.
Sentiment Analysis with AI
Leveraging AI tools to understand customer emotions and behaviors, improving marketing strategies.
Objective:
This bonus class will provide in-depth insights into how Salesforce Cloud Marketing can be leveraged for building and automating personalized marketing campaigns, improving customer engagement, and driving business growth. Salesforce offers robust tools for managing customer relationships, segmenting audiences, and automating tasks for marketers.
Introduction to Salesforce Marketing Cloud:
Understanding Marketing Automation:
Customer Segmentation and Data Management:
Email Marketing with Salesforce:
Social Media Integration:
Data Analytics & Reporting:
Cross-channel Marketing Integration:
Lead Scoring and Nurturing:
Salesforce Pardot (B2B Marketing Automation):
AI and Predictive Analytics in Salesforce Marketing Cloud:
Personalization is Key:
Salesforce Marketing Cloud allows marketers to create highly personalized experiences for customers through segmentation, dynamic content, and AI-powered insights.
Automate to Scale:
Automation tools like Journey Builder, Email Studio, and Marketing Cloud’s various studios help streamline marketing processes, saving time while ensuring consistent and relevant communication.
Data-Driven Decision Making:
Utilize Salesforce’s powerful analytics and reporting capabilities to track and measure the success of your campaigns. Data-driven insights will guide future strategies and campaign improvements.
Cross-Channel Consistency:
Consistency across all channels (email, social, mobile, web) is crucial for maintaining brand integrity and delivering a cohesive customer experience. Salesforce provides tools to integrate all channels seamlessly.
Leverage AI for Smart Marketing:
Use Salesforce Einstein AI to enhance customer engagement through predictive analytics, smart content recommendations, and personalized messaging at scale.
Use Pardot for B2B Success:
For B2B businesses, Salesforce Pardot is a powerful tool that integrates marketing automation with Salesforce CRM, helping marketers generate and nurture leads more effectively.
Bonus Class Takeaways:
This bonus class on Salesforce Cloud Marketing will enable you to maximize the potential of your marketing campaigns, improve customer engagement, and build a more efficient, data-driven marketing ecosystem.
As a digital marketer, you’ll work with a variety of tools that help streamline campaigns, analyze performance, and drive results. Through a comprehensive Diploma in Digital Marketing, you’ll gain hands-on experience and learn to confidently navigate these tools, empowering you to build impactful strategies and thrive in the ever-evolving digital space.
AI tools have revolutionized digital marketing, enabling businesses to achieve exceptional results with just a few clicks. As part of the Online Diploma in Digital Marketing, you’ll explore a curated list of cutting-edge AI tools designed to enhance your skills and give you a competitive edge in the industry.
The alumni network includes strategists from globally recognized brands and agencies, as well as successful entrepreneurs and digital marketing leaders.
Top 3 Reasons to Choose a Diploma in Digital Marketing from Mastercoach
Gain hands-on experience with real-world mentorships from top brands.
Projects to choose from
Gain insights into how they navigated their professional journeys and leveraged their Mastercoach experience.
7 Years of Experience
BBA Fresher
MBA Fresher
Achieve your professional goals with Mastercoach personalized career development services!
During Program
Guidance from Experts
Get unmatched support from industry mentors, teaching assistants, and graders. Benefit from one-on-one feedback on your submissions and personalized suggestions for improvement.
24/7 Student Assistance
Our dedicated student support team is available round the clock, 7 days a week. Reach out via info@mastercoach.in or use the “Talk to Us” option on the learning platform for immediate assistance.
Doubt Resolution
Get your queries resolved quickly with access to expert mentors and teaching assistants. Benefit from one-on-one guidance to clarify doubts and stay on track with your learning journey.
Networking Opportunities
Connect with industry professionals, mentors, and peers to build meaningful relationships, exchange ideas, and expand your professional network.
"Mastercoach has been a game-changer for my personal and professional growth. The coaches are incredibly insightful and helped me navigate challenges with confidence. I now feel more empowered to make decisions and lead my team effectively. The tailored sessions made all the difference!"
"As an Amazon seller, I struggled with managing my time and keeping up with the demands of the business. Mastercoach provided me with practical strategies and actionable advice that transformed how I handle daily operations and challenges. I’ve found balance and improved efficiency—highly recommend it to anyone looking to scale their Amazon journey with clarity and focus!"
"The coaches at Mastercoach truly understand the value of personal and professional growth. They helped me overcome challenges, refine my skills, and guided me toward becoming a successful digital marketing manager. Thanks to their expertise and support, I secured my first package of 15 LPA—a milestone I couldn’t have achieved without them!"
Enroll in Diploma in Digital Marketing
Master all Topics and Become an Expert
Certification
Get Your First Placement or Start Building Your Business
For 20% discount on our course , share us your contact details . Our career counselor will contact you with the complete details.
There are many reasons why our Advanced Digital marketing online course is one of the best options out there, some of them being:
A- Instead of focusing on just one narrow topic, it covers everything that you need to know about digital marketing in depth.
B- The curriculum is very well designed and curated by our experts which have an experience history of more than 10 years in this industry.
C- Even though it is an advanced course, it can be taken up by anyone be it a beginner or a working professional. The course material is easy to understand and apply.
D- Our extensive team of experts enables us to designate a highly qualified mentor for each student, hence personalising the learning experience as much as possible.
E- Adding to the top-class training program, we reward you with 15+ certificates by Mastercoach, Facebook, Google and Hubspot.
F- In order to bring you the best education possible, we have various new age tools that we incorporate in our program, like live projects and campaigns, case studies and more.
G- Finally, an important key to success is tapping the right opportunities. To help with that, we have a dedicated team to help with 100% placement assistance.
The eligibility criteria for this online digital marketing course is very basic. Anyone with a Bachelor’s degree qualification can enroll for this course with us. There is no other degree, certification or work experience required for application.
Given that our syllabus is so intricately crafted to teach you everything there is to know about digital marketing, it covers a lot of topics extensively. To name a few,
Given the shocking rate at which everything (including marketing) is moving online, it’s a wise decision to have a digital marketing course under your belt. The field has attractive scope for professional growth and a lot of benefits which make it one of the most competitive industries of 2020 and the coming years.
One of the best advantages you have with our Advanced Digital Marketing course is that you don’t need to be well-versed in this field or have any prerequisite knowledge before joining. The curriculum is designed in such a way that anyone with a Bachelor’s degree can take it up and complete it successfully.
Apart from the usual program, we offer four specializations as part of the course. These are:
We have over 45 case studies and live projects co-designed with industry experts and digital marketing leaders. These help in providing a hands-on experience to supplement all the theoretical knowledge that’s part of the course syllabus.
We have partnered with a lot of esteemed organizations to provide you with 15+ digital marketing certifications upon completion of this online course. These are:
The course is typically for 16 weeks, but can be completed according to your convenience. The online lecture tutorials can be taken anytime anywhere, on your phone or laptop/computer. Also, upon enrolling you’re eligible to have lifetime access to the content and resources.
Yes, it is a 100% online based course. The online lecture tutorials can be taken anytime anywhere, on your phone or laptop/computer.
This program has been developed by understanding the hiring challenges and skill gaps faced in the Digital Marketing Industry in India. Apart from the exciting internship opportunities filtered by us, we also also pride ourselves in having 100% placement assistance for our students. We send a detailed performance report of our students to our group of industry partners. Based on that, they assess the most suitable candidates and extend job opportunities to them.
The fee varies for the course according to the specifics you are looking for. You can contact us via our contact form or call us on +91-7380406988 to discuss the details with our team.
With the 0% EMI offer, you can pay for the course in installments, with no extra charge. Once you fill out the application form for the course, the admissions counselor will get in touch with you and help you with the course details. The counselor will also guide you with the EMI options available.
Here are the detailed steps to follow as part of the admission process.
Bachelor's degree
Apply by filling a simple application form
Candidates will be shortlisted based on the application submitted
An offer letter will be rolled out to select few candidates. Secure your seat by paying the admission fee.
You can select up to 5 specializations, with at least one being required as part of the core program.
The curriculum is created by industry experts, marketing professionals, and Alumni from IIM. It is regularly updated to stay current with the ever-evolving digital marketing landscape.
Refund Policy:
1. You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the “My Application” section under your profile. You can request your Admissions Counsellor to help you in applying and withdrawing for a refund by sending them an email with reasons listed. There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
2. Student must pay the full fee within seven (7) days of payment of the deposit amount or Batch Start Date, whichever is earlier; otherwise, the admission letter will be rescinded.
3. Request for refund as per point no. 1 of the refund policy must be sent via email in the prescribed refund request form. The refund will be processed within 30 working days of submitting the duly signed refund form, after being duly approved by the Academic Committee.
